From its base in The Old Stables, Rendlesham, Stokes Sauces has grown steadily since it launched in 2004, supplying farm shops and delicatessens both locally and across the UK with its ketchups, mayonnaises and red onion chutneys. And today its ketchups and mayonnaises are also sold in Waitrose, Ocado and Sainsburys.
Its most recent route to market has been via the food services industry, part of a two-fold strategy to enter new market segments and also to raise brand awareness by getting its product served as condiments in restaurants, hotels and other eateries.
Chris Reeve, commercial director, explains it is a plan it is looking to adopt internationally too, starting with Dutch buyers at the recent Horecava 2019 trade fair in Amsterdam.
He said before the event: ‘Horecava is an opportunity for us to venture out into that market across Europe and meet buyers in the food services industry. We hope it will be a good fit.’
‘Working with the food services sector has been really good for us and it’s a way of getting more of our products out to people in an environment where they are enjoying food and looking to try new things.’
Stokes Sauces are sold in 40 different countries and there is a healthy appetite for its products in Denmark, Germany, Norway and Sweden, as well as the Middle East, China and Australia.
‘We’ve taken that model of independents and supermarkets and rolled it out to our export markets and distribution partners,’ Chris adds. ‘It’s certainly something we want to do more of. We have always been proud exporters.’
Featured in issue 34 – March 2019