Sunday , November 28 2021
Raise a glass for charity 1

Raise a glass for charity

Featured in issue 44 – March 2020

One of the four main ingredients used when making beer is by far the most important one, at around 99 per cent: water.

And it is used when making both the product and cleaning the plant. We brewers are always aware of water usage, and seeking to improve efficiency with new methods in production and technology.

Brewgooders, a Glasgow-based social enterprise, is something close to my heart and highlights our appreciation of the potable water we have access to in the UK. It aims to raise awareness and money towards projects in Africa to provide access to safe drinking water. Brewers enjoy getting together, whether socially or for projects like this which help other countries, but also it’s a good campaign for general awareness and a great excuse to make a new beer!

It comes with some good branding (keep in an eye out for it), which is so key to selling beer in a competitive market. Like most industries, customers are very drawn in by brand, with many less focused on one particular beer.

Gone are the old days when people drank the same pint, week in, week out. Now they are switching, weekly, so it is important to keep producing new beers or styles to keep them interested. Collaborations, events and charitable initiatives such as the Brewgooder campaigns all help, too. And I certainly put ethical and environmental values top of my agenda.

Since 2016, Brewgooder has been working to make lives better by committing 100 per cent of its profits to fund clean water projects in developing countries. With the backing of beer drinkers, it has successfully funded more than 130 different clean water projects, supported dozens of communities out of water poverty and empowered 64,478 lives.

It has asked 500 beer firms from all around the world to join its Global Gathering collaborative brewing project. Participants agree to brew unique, small-batch beers that will be released simultaneously on the weekend of  March 20-22. The latter is World Water Day, and coincides with Brewgooder’s fourth anniversary.

Brewgooder founder Alan Mahon, who set up the enterprise after drinking contaminated water in Nepal, says that the project came about to harness the desire by other beer firms to help its work on clean water projects. Each individual collaboration brew will raise upwards of £500, and all proceeds will be donated to the Brewgooder Foundation, to support its work.

I’m delighted to be taking part and will brew a special craft beer for this project – so watch this space!

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