Musk’s has been making sausages in Newmarket since 1884, originally selling to race owners at the nearby stables for which the town is famous.
But from those origins the company has since become an established brand selling to most major UK supermarkets including Sainsbury’s, Tesco, and Morrisons as well as to farm shops and delis locally.
Its Newmarket Sausage became the 50th brand to be awarded protected geographical status in 2012, putting it on a par with the likes of Champagne and Cornish Pasty.
But the business, which has also received a Royal Warrant, has developed six types of sausage including a pork and apple cider variety in collaboration with Suffolk cider maker Aspalls.
Ed Sheen, managing director, says the company continues to innovate with new products and ingredients and has also been working with advisors from the New Anglia Growth Hub to source grant funding to expand its production facilities and increase staff numbers from 16 to 22 in 2019.
‘We believe we were the first sausage manufacturer to make a gluten-free sausage,’ notes Ed. ‘There’s a definite shift towards people wanting to buy local and helping the community. People don’t want to have the food miles, they are trying to cut down on that. All our ingredients are UK-sourced.
‘We have been talking to Morrisons recently, who want their producers to be within 40 miles of their stores.’
The business, which sells overseas in markets such as Hong Kong is keen to work with other brands locally to develop new products.
‘East Anglia is very strong for food and there are lot of companies producing a variety of different goods,’ says Ed.
Featured in issue 34 – March 2019