Monday , January 24 2022
Eating Out: Goodies Food Hall and Restaurant, Pulham Market 1

Eating Out: Goodies Food Hall and Restaurant, Pulham Market

Goodies Food Hall and Restaurant |

Sarah Hardy heads to the new restaurant at Goodies Food Hall in South Norfolk for brunch

Eating Out: Goodies Food Hall and Restaurant, Pulham Market 2

Where did you go?
I tried out the new Garden Restaurant at Goodies Food Hall at Pulham Market with a friend. We sat in the garden, where they have erected a couple of marquees for the ‘new normal’. It’s a large area, complete with a children’s playground and views out over the surrounding countryside. 

What’s the vibe?
This is a bustling, busy place with a large farm shop selling everything from meats to cheeses, gin, cakes and all things in between. The restaurant opened last September, and proved an instant hit and is now operating just outside until May 17.  People drop in for coffee and cakes, family lunches – and more.  

Eating Out: Goodies Food Hall and Restaurant, Pulham Market 3

Who’s in the team?
Goodies is run by Stuart Gooderham who operates a tight ship. He started out selling potatoes from a roadside layby in the 1980s – and the rest is history!

What do we need to know about the menu?
All bases are covered here, from breakfasts, through to brunches, lunches and afternoon teas. There are daily specials plus Skate Fridays and the Sunday roasts are getting lots of attention.There’s an emphasis on local home cooked produce, and there is a good selection of coffees, teas and cold drinks, including rose lemonade.

What’s the price range?
Breakfasts are from £7.50, lunch dishes start at £6.50, sweets are from £5.50, and a latte, for example, is £2.80.

Eating Out: Goodies Food Hall and Restaurant, Pulham Market 4

Served from 9am to noon, expect to find Eggs Royale and Eggs Benedict. I went for sautéed mushrooms and fried egg on Parmesan sourdough toast with Parma ham at £8 which was very good indeed, with a lovely farm fresh egg yolk oozing over a mountain of mushrooms. My friend went for poached eggs and avocado on multigrain toast with a tomato salsa at £7.50 which was much enjoyed, too. The dishes were well presented, fresh and appeared quickly, too.

We decided to also share some stacked American-style pancakes with mixed fruits and Jersey cream (£7.50) which were another treat. Plenty fluffy enough, it was a good portion and again, very pleasant. You can also have the pancakes with bacon and maple syrup which is an idea for another day.

Eating Out: Goodies Food Hall and Restaurant, Pulham Market 5

Running from 9 am to 3pm, there is a farmer’s breakfast, a veggie option and a gluten free option. These include all you’d hope for – and you can add in black pudding, too.

Available from 11-3pm, the chef’s specials change weekly, but when we visited there was a lovely looking Caesar salad (£14) plus, at the other end of the spectrum, a double-stack burger (£13)! Add in ham, egg and chips, fish and chips, lasagne, a cheesy pasta dish – and more. Side orders such as skinny fries are also on offer and there is a separate children’s menu with firm favourites like bolognese pasta and cod goujons, all priced at £7.

The chef’s crumble of the day, with the essential custard, caught the eye, with a lemon posset cream another crowd pleaser. The special was a wonderful knickerbocker glory with a bit of everything in it. A Victoria sponge cake and scones, both fruit and cheese, were available so we tried the cake which was good and creamy, with plenty of butter icing and jam!

What about dietary requirements?
The menu asks you to talk to the staff about any particular requests.

Tell us about the drinks
Speciality teas are on offer alongside juices and soft drinks and a selection of beers.

Anything else we need to know?
Be sure to make time to have a good spend in the adjoining farm shop which has really expanded in recent years. There’s a mixture of local, national and international finds – plus lots of gift ideas, too.

I think the food here is excellent – they use quality ingredients in an exciting way. I love brunches, especially vegcentric ones, so it’s a thumbs up from me.

Both the farm shop and the restaurant open seven days a week. You’re asked to book a table in the restaurant as it does get busy.

Eating Out: Goodies Food Hall and Restaurant, Pulham Market 6

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