Who are you and what do you do?
My name is Emily-Jane Webb and I’m a 24-year-old entrepreneur who runs a small business called Kitchen At Home. We are just six months old. During lockdown, I saw a gap in the market and decided that I wanted to make shopping for local, eco-friendly, and sustainable products much more convenient. We sell products from everyday cupboard and fridge essentials to eco-friendly home fragrances and fashions. I am responsible for the general day-to-day running of the business and marketing it, so our customers can find us and our lovely producers! I am also a full-time UEA student.
Where are you based?
We are in Norwich.
Who do you work with?
I have one new team member called Alexandra, and it’s very exciting to have her on board helping me to pack and prepare orders.
What do you make yourself?
We make a whole range of products in-house from chutneys, to jams, jellies, sauces, biscuits, cakes, energy balls, and a whole lot more.
Anything special coming up for Christmas?
We have new hampers which showcase collections of our products across the board from honey hampers with freshly cut honeycomb to hampers including our homemade jams, chutneys, and sauces – gift wrapped, too.
What did you do before Kitchen At Home?
From a very young age, I have worked in the catering industry – from front of house in cafes and bars, to restaurant kitchens. My passion for cooking was instilled in me by my mother, a keen cook herself. She taught me the basic skills, and sent me to cookery schools and summer camps as a young teen. I first started working in the kitchen of a farm shop cafe when I was just 13 .
How important is local, seasonal produce to what you offer? And is it ethically sourced and sustainable?
These values are at the core of what we do. We truly believe in shopping and sourcing local products and shopping in a way that protects our planet for future generations.
Any future plans you can share with us?
Absolutely! Come the New Year, we will be expanding by introducing more producers. And someone in my family wants a soap producer so that’s a must!
How do we buy your products?
Visit our website, www.kitchenathome.co.uk
How green is your business?
We reuse shipping boxes and packing material where possible, and recycle any other waste we have. We also compost our food waste.
How has Proudly Norfolk been able to help you?
We are looking forward to taking part in their Virtual Christmas Festival on November 22.
- Read our Summer Taste Test feature when we tried the Kitchen at Home Rose Jelly.