Thursday , May 19 2022
Columnists - Farming - Old Hall Farm, South Norfolk 1

Columnists – Farming – Old Hall Farm, South Norfolk

Old Hall Farm, Woodton, between Norwich and Bungay |

Rebecca Mayhew of Old Hall Farm in South Norfolk says it’s time to demand CLEAR labelling for our food

Columnists - Farming - Old Hall Farm, South Norfolk 2

With all the furore recently about the proposed trade deals with Australia, it might be reassuring to know that working hard in the background, there are bodies such as the newly formed consortium, CLEAR, also known as the Consortium for Labelling for the Environment, Animal welfare and Regenerative farming.

The collaborating members include the Sustainable Food Trust, Compassion in World Farming, the Nature-Friendly Farming Network, the Pasture for Life Association, and Sustain, all backed by partner members such as the Rare Breeds Survival Trust.

The consortium has drawn up a manifesto which shows a shared vision for the need for a transparent and verifiable mandatory method of production labelling for food products sold in the UK.

Columnists - Farming - Old Hall Farm, South Norfolk 3

Ultimately, the consortium would like to see:

  • Mandatory method of production labelling with adequate enforcement mechanisms for all foods including imports
  • Independent assessment requiring verifiable benchmarking against key metrics
  • Clear accessible presentation on packaging

The government has developed a 25-year plan which promises to ‘become the first generation to leave the environment in a better state than we found it, and pass on to the next generation a natural environment protected and enhanced for the future’.  CLEAR believes that the best way to do this is to enable consumers to make good choices, and labelling which actually means something would be a very meaningful way to start. Let’s face it, we have all had that moment in a supermarket where we’ve struggled to work out which country the product we’re looking at actually originated from.

Due to the food shortages experienced during the Covid pandemic, a desire from consumers to understand where their food comes from, how it is made, and how when it comes to meat, the animal has been raised, has grown to such an extent that I really feel that we may be at a huge turning point to positively influence diet and health, and by doing so, start to restore the planet on which we are utterly dependant.

  • For more information about the CLEAR campaign and to sign the petition to government, please visit
Columnists - Farming - Old Hall Farm, South Norfolk 4

Leave a Reply

Your email address will not be published. Required fields are marked *